How to get organic traffic on your blog

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Tuesday, May 14, 2019

How to get organic traffic on your blog

How to get organic traffic on your blog

Have you ever wonder how most of the bloggers drive organic traffic to their Blogs or Websites? How you can do the same to get organic traffic to your blog? What make their blogs stand out from others? Well, the answer is simple and that is they do search engine optimization for their blog. Now question would arise in your mind that what is SEO and how to do it? We're gonna discuss about this in detail. The other thing we'll show you some best techniques to follow in SEO to rank higher and drive more traffic to your blog.

What is SEO?

Search engines like Google fetch the result of the query you make within seconds. How they discover websites relevant to your query so quickly? They search through the websites on their search engine to look for the results against your keywords. When they found relevant websites then they rank them according to some criteria. These criteria if followed correctly make your website rank on the top of the search result. In other words SEO means to adapt the algorithms of the Search Engines to rank better.

There are two types of SEO:
  1. On-page SEO
  2. Off-page SEO

On-page SEO

On-page SEO is related to your blog and blog posts. You have to focus on making your blog posts better by following these SEO tips. 

1. Use Relevant keywords

Keywords are very essential part of your blog post. If you use the right keywords in your blog post your post will definitely rank. Using more keywords will never give you more traffic but using them in a right way will surely. Use keywords relevant to your blog's niche. Choose only those keywords that has low competition. Use only one or two long tail keywords in your blog posts. Avoid keyword stuffing because it can hurt your SEO ranking. Check back from time to time and change any keywords that are no longer having the desired effect in generating traffic.

2. Title of the post

A book is judged by its cover similarly a post is judged by its title. Even if you rank higher in search results, the click on your post will only happen if your title is compelling or attractive. Title of the post plays very important role in getting organic traffic on your blog. But keep in mind that don't mislead your audience by wrong or deceptive titles. Because this may give you some traffic in short term but it can affect your blogs traffic for the longer term. So, make sure the titles should be relevant to your blog post. Use one long tail keyword in title of your blog post.

3. Quality of the content

Quality of the content is measured by the time spend by the reader on your blog post. Don't focus on quantity just focus on the quality of the content. If your content is compelling and relevant people will most likely read your blog post and definitely will share too. Most bloggers believe that by increasing their word count, they will improve a search engine ranking as well as attract more readers. However, the online community in general prefer shorter blogs that are packed full of valuable information. Search engines like to keep their users happy and therefore also prefer shorter posts that are of a better quality. Quality is therefore much more important than the quantity of words contained in a post. Also keep in mind that people are far more likely to share a post or article that is of a high quality and has added value resulting in a greater number of shares, linking and retweeting. A good article of around 500 words will therefore provide you and your readers with greater benefit than a 2000 word article that is filled with fluff and nonsense. Quantity can however have a great impact on a search engine ranking in the amount of blogs or articles that you post rather than in the amount of words contained in one post.

4. Image Optimization

If you are using images in your post then you should have to optimize them. Put Relevant keywords in the information of the image. Give appropriate name to your images which is relevant to your content. Don't give space in the name of the image use "-" instead. The size of the image should be between 50 KB to 150 KB. At least use one image in your blog post. Give alt text and title text in the properties of the image.

5. Headings

Use at least one H1 heading in your blog post, that can be the title of your post. Put your relevant keywords in the H2 heading tags.

6. Page loading speed

The loading speed of the page is also a very important factor in ranking of the blog post. The faster your page loads more high you will rank. One thing that affect the page speed is the use of not optimized images.

7. Mobile friendly

Most people now a days use their mobile to search anything on Google. If your website is mobile friendly you will rank in those search results. But, if your site is not mobile friendly then you are not going to rank in the search results on mobile devices. To make your website mobile friendly use a template which supports mobile layouts. Responsive website design are better to use for this purpose.

Off-page SEO

Off-page is reffer to link building and used outside your blog. Backlinks plays very important role in SEO ranking of a blog. Backlinks are of two types Dofollow and Nofollow. Dofollow backlinks have great effect on your blog ranking. Nofollow backlinks have no effect on your blog ranking but can generate traffic for your blog. But before getting backlinks do check the DA and PA of the website and also the spam score of that website.

1. Guest posting

Allow guests to post on your blog. Make sure that the guest blogger is sort of an authority on a certain subject for better link results and that the post is relevant and informative. Guest posting is another great way to drive even more traffic to your blog. Similarly, find high authority blogs which allow guest posting. Post your article there and leave a backlink to your website. Guest posting is very great way to generate traffic to your blog but make sure you don't use it more often.

2. Web submission

There are many online web submission sites which allows bloggers to add their blog to their web list. Find web submission sites according to your niche and submit your blog or website.

3. Profile link building

Make your blog's profile on different social medias and link that profile to your blog web address. You can get backlinks from Facebook, Twitter, Pinterest etc. 

4. Comment backlinks

Comment backlinks are very easy to get if you do some search. Search for the blogs which allows users to comment on their posts and get backlinks. You can find the websites according to your niche which allows Comment backlinks here.

5. Broken links

Take advantage of broken links if and when you find them. Links that no longer redirect to a page that once provided additional information can be linked back to one of your blogs that provides similar info. All you have to do is contact the author of the blog post or article and find out if they would be willing to link to your post and repair their broken link. Most authors should agree to this in order to fix a link that is no longer working. Wikipedia is also the best place to find broken links and link them to your blog post.

Conclusion

SEO works in an ever-changing environment that needs constant adaptation and change so that a search engine ranking continues to grow or is maintained. In order to provide the most relevant results, search engines always improve their user experience by updating their algorithms and other search criteria. Therefore keeping up to date with the latest modifications and upgrades made by search engines and in the SEO system is essential to avoid losing ground which you gained slowly but surely over time. Always remember that just because your blog has achieved a certain ranking, it does not means that it will stay that way and that SEO is an ongoing process that needs to be adapted on a regular basis. So be aware of what's new and trending in the SEO arena. 

Create headings for humans and search engine bots with a little flair for the people and a relevant keywords for the search engines. Always create content of a high quality that will encourage sharing and linking. Build backlinks by staying away from nefarious black hat techniques that can hurt your ranking and focus on the white hat techniques that pave the road to higher rankings. Use keywords that are relevant to your niche but avoid keyword stuffing. Always stay up-to-date with all the latest trends and changes in search engine policies, protocols and algorithms as well as what is new or popular in search engine optimization.

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